Many people think you need to have equity in order to sell your home, "Rent-to-Own".
The truth is that you do not need any equity.
Here is are the following reasons:
Most often than not, Tenant-Buyers are interested in getting some of the benefits that come along with home ownership without the hassle of qualifying for a bank loan today.
You are not going to be hiring a Realtor, so you do not need to pay any 6% in commissions or fees from your equity.
Selling on terms, and not for cash today
Because of these reasons, you do not need any equity when you sell "Rent-to-Own". In
fact, you may even be "under water" a little bit when it comes to owing more on the
mortgage than the home is even worth. Not to worry, because the solution to this challenge
is to extend out the lease term even longer. Generally, lease terms are 1-3 years, if you
owe more on the home than it's worth, just extend out the lease term to be longer, allowing
the market to correct itself.
Admittedly, markets will not always, "correct" in your favor, but it could. The truth is that
neither you or the buyer has any control over the market regarding your home's market
value when you sell your home, "Rent to Own" (A.K.A Lease with the Option to buy). You
and the your buyer will both be making the best "educated" guesstimate as to what
direction the market will turn towards. Sites such as HousingPredictor.com can assist you in
making this educated decision, remember, the market itself has the the final word on this
matter, not you nor "end" tenant-buyer.
The truth is, most home owners would rather sell their home out right and get paid cash
today, compared to selling their home, "Rent to Own". If a home owner doesn't have any
equity though, and they need "mortgage relief" meaning, they have to:
Find a way to have their mortgage paid each month due to a death in the family
Find a way to avoid becoming a landlord
Move out of state to take a new job
Find a way to get their home sold, because selling, "For Sale By Owner" is not working, so...
...selling, "Rent to Own" can be a wonderful option that will give them the relief they are
Can someone really sell their home in only 7 days, and get a price that is 20% higher
than the market value?
When you sell your home with our "Auction" strategy and with terms, this is all possible.
By selling your home on a Lease-Option ("Rent-to-Own") along with our "Auction" strategy that we use to move our properties within a week or less, you place yourself in a special position of control that most other home sellers never experience.
The "Auction" Strategy That Sells Your Home In Just 7 Days
Here is the breakdown of how it works:
First and foremost, you market your property to tenant-buyers in such a way that appeals to them, and in a way that you gives you the competitive edge over your competition.
By having the tenant-buyer put down a sizable payment (the Option fee), you allow them to qualify for your property without having perfect credit, or other appealing terms such as having less than the bank required time on the job or down payment etc.
Make sure your rental price (the most important part of your pricing) is at market rent value and not above it.
You then invite all interested tenant-buyers to a one hour home showing on one particular day (preferably a Saturday or Sunday)You confirm with all tenant-buyers that they are committing to coming during the same one hour block of time so they all can see each other at the same time. This creates the feel that they are in an "auction" type scenario, causing them to realize that they better decide quickly if they are going to make an offer on the home or not.
Getting Higher-Than-Market Value....For Your Home
If you have implemented the strategy as described above, and priced your property correctly in correlation to it's condition and location, you should have good turn out on the day of your showing ("auction"). When you implement the method that I outlined, you will not have people insulting you with low ball offers for your home. Instead, you will have people bidding upward of your initial asking price.
Let's not forget the fact, from the beginning, you are able to ask for 20% above the market
because in exchange, you are giving leniency for poor credit (assuming they are in strong
financial position today and their poor credit is a thing of the past, of course), and you are
also giving them 1-3 years to fix their credit scores, save up for the bank-required down
payment, and/or fulfill more time on their job, so they can then qualify without a hitch. I usually suggest a longer lease-term period (3 years) the higher in price you go, justifying your higher price, since you maybe higher than the current market pricing.
The Important Points to Remember Before Using Our "Auction" Strategy
Make sure to price your rental amount at market or a little lower to get the most amount of tenant-buyers to attend your home showing (a.k.a auction). Use sites such as RentOMeter.com, Zilpy.com, or Zillow.com to get an idea (not an exact price) on what your rental price should be.
Schedule the showing for a one hour period on one day only.
Extend out your lease term in direct correlation to the amount you are asking for the home over what the current market price says it should be
Don't ask more than 10-20% over what the market price is currently
I want you to know that out of any of the terms and pricing that you will handling and
proposing toyour future tenant-buyers, the most important number is your rental price.
Hands down. Sure, anyreasonable person should and would want to sell your property at
the highest purchase price. Sinceyou are selling as "rent to own" (Lease with the Option to
buy) though, if you are too high on yourrental amount, your property will sit and it will not
matter at all how much you want for your totalpurchase price.
Get this one number wrong and the only thing you will succeed at is attracting nosey neighbors. When my team and I talk to sellers, letting them know that they can get their full asking price while not paying any commissions or fees in the process, some sellers get dollar signs in their eyes and get the crazy idea that they can jack up the rental price to whatever they want-and get it. This is the furthest thing from the truth. With the ease and accessibility of the internet at everyone's finger tips these days, all it takes is a few seconds and key strokes for a home seeker to enter in the area they are interested in living, the criteria they desire and the price point they want to pay. Within seconds, they can quickly shop you along with your competition and see if you are priced right-or over priced.
Take Craigslist for Example:
Yes, you are selling, rent to own, and you are giving great terms that may even justify a higher price, but...that does not mean that the overall tenant-buyer population has any real idea of why they should pay more for your property compared to your competition. You may be justified in charging an extra $100-$200 per month for your rental amount, but charging more and actually succeeding in renting/selling your property to a tenant-buyer is a whole other game.
I highly suggest that you make your money on a higher Option price (the purchase price you will sell your home for) on the back end, compared to raising the rent on the front end (at least in the beginning). Please keep in mind, there are other ways you can be fully compensated in exchange for great terms that you will be extending out to your future tenant-buyer that won't price you out of the market. In order to price your rental amount correctly, here are three sites to easily and freely check how much you should be charging. Please keep in mind, the following list is by no means a comprehensive list. Please feel free to check other sources as well if you desire. 1. Rent-O-Meter.com
You can quickly enter in your address, desired rental amount, and also gives you a "metered" range showing you if you priced your home too high, too low or just right.
Basic free report limit is 10 reports every 30 days
2. Zilpy.com
Shows how the target property rent compares with the neighborhood, zip code and the city
Zilpy Cashflow Report is used by thousands of Landlords, Real Eastate Professionals and Investors across the country
Uses advanced data mining algorithms
3. Zillow.com's "Rent Zestimate"
Zillow's estimator tool called "Rent Zestimate" is Zillow's estimated monthly rent price, calculated using a proprietary formula. It is a starting point in determining the monlth rental price for a specific property.
They key thing to understand with all three of these sites here is that you can plug your property's info in within a few minutes, getting a pretty good idea as to the amount you can charge tenant-buyers for your rental price.
Do not get ambitious and raise your rental price several hundred dollars more than the market rent.
The only thing you will succeed by doing that, is going nowhere fast.
Make your money on your Option price (purchase price), instead of over pricing your rental amount.
Using Either a Lease-Option or a Contract for Deed
When you work with home owners, wholesale real estate investors, landlords, property
managers, and Realtors, I have noticed a fair amount of confusion between these two exit
strategies. The objective of this blog post and the video I shared, is to help you understand and know the fundamentals of both before you enter into a contract.
Lease-Options:
Ordinarily you can safely collect 3-5% upfront (non refundable) and if the "end" tenant-buyer fails to pay their rent on time (or at all). you can evict them.
This exit strategy is not considered a sale because the tenant-buyer has the "option" to buy and the "option" not to buy.
Contract for Deed:
Ordinarily you can ask for 10-20% down upfront (non-refundable), and if the end buyer fails to pay their mortgage, you will need to foreclose on them.
"Daniel, what happens if your tenant-buyer wrecks my
property and becomes the Tenant from Hell?"
Key differences of Having Only Tenants Versus Having "Tenant-Buyers"
Most of the time, people that we initially work with don't know the differences between a
conventional tenant and "tenant-buyers" that we work with, naturally they are worried that
they will get stuck with the dreaded "Tenant from Hell."
The Burden of Having Just a Regular Tenant
Let's face it, we all have heard horror stories of horrible tenants destroying the property
owners homes. There is no denying that these types tenant exist. We fear that we are
going to have to deal with one of them. Unfortunately, they make it more difficult and give
good tenants who actually take care of their rental a bad name.
Here is why:
It's human nature to take of what you personally own (or will own in the future). Think about this... We don't wash our rental car, but we will wash the car that we own and take good care of it.
They don't see your property as theirs, therefore they have nothing to look forward toregarding your property in the future. You do, but not them. Thus, there is real reason for them to take care of the property as if it was (or will become) theirs.
Tenants themselves have very little "risk" and "consequence" when you look at the big picture. This is because they only put down a very small refundable deposit (equal to the first month's rent) which they will get back at the end of their lease agreement so long as they have taken care of the property till the end.
Benefits of Having a "Tenant-Buyer"
You may have figured out by now, a great tenant is someone who:
They see the property as if it was theirs (or will soon be).
Wants to achieve home ownership, and not just rent a home for a specific time period of the lease and then have to move on.
They have something to look forward to with property they are currently living in.
They have real "skin in the game" by having to put down a considerabaly large amount of money upfront (that's not refundable from the start), so they have a lot to lose if they walk away from the property.
You
have someone who with written permission ahead of time from the home
owner, will improve the property such as painting etc. Our tenant-buyers
are actually responsible contractually for the first $5,000 or more
sometimes-in repairs.
Conclusion
I understand your concerns.
Believe me.
I know and understand that you do not want to put someone in your home that does not
appreciate it, then turns around and wrecks the property, only to leave you stuck with the
bill. I get it.
While there are no guarantees in life and even with a tenant-buyer that we send you, my
hope is that the information that I provided for you above will give you some "food for
thought" on this subject and show you that most assuredly, that again, while there are no
guarantees, at the very least with our tenant-buyer we send, you have someone who is
willing to give you a large, non refundable deposit for your protection.
Not to worry, we of course:
Check their income for the last 12-24 months, especially if they are self employed
Get a pre-qualification
letter from a lender with the full break down of their current credit
situation, debts to income, past credit problems (if they have any), and
anything else you may want to see and know.
Find
out why they are not buying in the conventional way thru a bank now,
and how long will they need before they can qualify (usually 1-3 yrs)
References
Check their past rental history to make sure they will be always on time.
Do a full background check looking for past evictions and/or felonies.
A letter from the tenant-buyer if there are gaps or causes for concern.
And more....
All of this would then be presented to you, your realtor and/or attorney for review before our
assigning of contracts, this way you are never left in the dark as to who you are getting as a