"Auction" Strategy: How to Quickly (and Easily) Get 20% More for Your Property.

 

Can someone really sell their home in only 7 days, and get a price that is 20% higher 

than the market value?

When you sell your home with our "Auction" strategy and with terms, this is all possible.

By selling your home on a Lease-Option ("Rent-to-Own") along with our "Auction" strategy 

that we use to move our properties within a week or less, you place yourself in a special 

position of control that most other home sellers never experience.


 

The "Auction" Strategy That Sells Your Home In Just 7 Days

 
Here is the breakdown of how it works:

First and foremost, you market your property to tenant-buyers in such a way that appeals to 

them, and in a way that you gives you the competitive edge over your competition.

By having the tenant-buyer put down a sizable payment (the Option fee), you allow them to 

qualify for your property without having perfect credit, or other appealing terms such as 

having less than the bank required time on the job or down payment etc.

Make sure your rental price (the most important part of your pricing) is at market rent value 

and not above it. 

You then invite all interested tenant-buyers to a one hour home showing on one particular 

day (preferably a Saturday or Sunday)You confirm with all tenant-buyers that they are 

committing to coming during the same one hour block of time so they all can see each 

other at the same time. This creates the feel that they are in an "auction" type scenario, 

causing them to realize that they better decide quickly if they are going to make an offer on 

the home or not.

Getting Higher-Than-Market Value....For Your Home

If you have implemented the strategy as described above, and priced your property 

correctly in correlation to it's condition and location, you should have good turn out on the 

day of your showing ("auction"). When you implement the method that I outlined, you will 

not have people insulting you with low ball offers for your home. Instead, you will have 

people bidding upward of your initial asking price. 

 Let's not forget the fact, from the beginning, you are able to ask for 20% above the market 

because in exchange, you are giving leniency for poor credit (assuming they are in strong 

financial position today and their poor credit is a thing of the past, of course), and you are 

also giving them 1-3 years to fix their credit scores, save up for the bank-required down 

payment, and/or fulfill more time on their job, so they can then qualify without a hitch. 

I usually suggest a longer lease-term period (3 years) the higher in price you go, justifying 

your higher price, since you maybe higher than the current market pricing.


 The Important Points to Remember Before Using Our "Auction" Strategy

• Make sure to price your rental amount at market or a little lower to get the most amount of tenant-buyers to attend your home showing (a.k.a auction). Use sites such as RentOMeter.com, Zilpy.com, or Zillow.com to get an idea (not an exact price) on what your rental price should be. 

• Schedule the showing for a one hour period on one day only.

• Extend out your lease term in direct correlation to the amount you are asking for the home over what the current market price says it should be

• Don't ask more than 10-20% over what the market price is currently